Jennifer Lush of Editor’s Weblog makes an interesting point that despite the rise of blogging among the unwashed masses, there’s a hole in video blogging that journalists can exploit:
Video blogging, quite simply a blog which employs video as its medium, is a phenomenon which hasn’t shown the same success as its text-based parent amongst everyday web users. Despite the fact the ‘tools of the trade’ – cameras, editing software, and a platform to broadcast – are no longer unaffordable or complex obstacles, the significant investment of time to produce something that is of a publishable quality is still a drawback for many.
She says that while any man with a decent command of language and a fresh perspective can out blog a trained journalist, it’s a lot harder to out video-blog someone who is trained and experienced in video.
As the saying goes a picture is worth a thousand words, and journalists should take advantage of the skills they already have, with some modifications for the online audience, and make the most of the void in the video blogging market.
In related news, the Telegraph’s report that Twitter was about to launch video blogging turned out to bogus.
